Author Archives: Miriam Greenfield

This content strategy report is for Fairmont State University and provides analysis for their website.  As stated in the RFP, Fairmont State University needs to redesign the look, navigation and architecture of the website to support enrollment growth. The website should be the primary marketing tool, and clearly represent the positioning statement, brand drivers, brandContinue reading “Content Strategy Report”

“(Women in the 1930’s) wanted to be entertained, they were busy, they were working around the house and when they had an opportunity to sit down they wanted to be entertained. (Procter and Gamble) began to realize (it was important) to provide them storylines, to provide them entertainment…deep characters, rich characters, storylines that actually hadContinue reading “As The World Turns”

The board of directors has asked you to do a content analysis of the digital platforms to see if the organization’s Website and other online content are aligned with business objectives contained in the management strategy prepared by the Bernard Marr company. The Content Analysis report that includes the following: The problem by explaining whatContinue reading “Belfast City Council Content Analysis Report”

In March 2020, that was the question on people’s mind. The year over year keyword search trend increased 11 times. The year over year topic search tread increased 402 percent.  Why? People change during a crisis.  Why does that matter? Content strategy needs to adapt to changing times.  BLUF (Bottom Line Up Front): The overall goalContinue reading “How to make bread?”

…And without budget, buy-in, and a plan for success there will always be a problem. Recently, I was named communications chief for an ERG (Employee Resource Group). Last week, we had meeting of the ERG leadership group to discuss goals. Membership engagement and membership growth are the two big ones we decided on. As commsContinue reading “Houston, We Have A Problem!”

“(Women in the 1930’s) wanted to be entertained, they were busy, they were working around the house and when they had an opportunity to sit down they wanted to be entertained. (Procter and Gamble) began to realize (it was important) to provide them storylines, to provide them entertainment…deep characters, rich characters, storylines that actually hadContinue reading “Thanks Mom”

Last year, I went to Abu Dhabi and like every tourist the Sheikh Zayed Grand Mosque was a must visit. I knew that it was going to crowded so I got up early and made sure I’d be first in line when it opened. (I was – entrance doors were still locked). I’m not sureContinue reading “Confession: I am a Content Hoarder”