My Personal Relationship with Content
Last year, I went to Abu Dhabi and like every tourist the Sheikh Zayed Grand Mosque was a must visit. I knew that it was going to crowded so I got up early and made sure I’d be first in line when it opened. (I was – entrance doors were still locked). I’m not sure how long I stayed but between my iPhone and DSLR I took about 100 photos. Of those 100 photos, I posted two on Instagram. The light was okay, clouds gave it a different background but I wasn’t totally happy with the photos. So, I went back twice – once for golden hour, dusk and night and another time to retake photos because I didn’t like the composition of earlier ones. Over three different visits, I took at least 400 photos. I posted five more photos of the mosque to social media for a total of 7.
I still have the 400 photos. I think I took 1000 photos during my stay in Abu Dhabi. I posted three photos of other sites – the presidential palace, a selfie with me and a camel and a scenic shot of the Louvre. I still have the 1000 photos from my trip. So yes, I am a content hoarder. The 20-30 best photos are in folders on different devices. The rest are somewhere on the cloud. And at this point, I don’t have time to delete anything unless my computer tells me to free up space.
7 photos posted, 7-day trip, 1000+ taken. And really only two of them I think are great. But for me, that’s about right. I only post high quality images and I don’t want my audience (family, friends, followers) to have to sift through pretty good to see great. On Instagram, I think I know a quarter of my followers. When I post scenic images and caption and hashtag with thought, I get a lot of interest. I’ve kept with that strategy for a few years.
That all changed in March 2020 with COVID. No one cared about my scenic photos from various local hikes. And I am the asshole that either deletes or archives photos that don’t get likes. If I did get likes, it was from people I knew. So, my strategy changed and posted more of me – with a story attached. This time the quality of the photos wasn’t great but the image and story were authentic. I also asked myself what content brings value and interest. What is my brand? What do I want people to know about me? I am a two-time cancer survivor, stroke survivor and have battled depression. My story is that I don’t give up and I keep climbing but it’s a struggle and it’s important to be vulnerable.
Other platforms? I cultivate and craft my LinkedIn page to highlight the content I produced at work. Facebook – I log on every four months, post four photos and leave. Twitter is a reflection of my work and the brands (NGO – Special Olympics, V Foundation) that I am passionate about and volunteer with.
How many photos are on my phone? 13 months – 33k. I look around my house – I hoard books too. I have a book shelf with about 20 of my favorite titles. The rest are in large bins in the basement. Physical content from work? I had an entire storage locker with papers, tapes (I work for ESPN), documents. It was about 20+ years of content crap. When I thought I was going to get a job in DC, I started throwing things out. When I didn’t get the job, I was angry and spent a few days getting rid of everything.
My work though I arrange content by folders and sub-folders. I spend at least an hour a week organizing content and deleting content I don’t need anymore. I also backup my computer often. I am a feature producer at ESPN and I generate a ton of content for projects. I have to be organized especially during edit. All of my work is stored on hard drives and I have about 50 drives – nothing has been deleted. I never know when I will need scenic of Cameron Indoor Stadium. The shoot was in 2014, the drive is in a box in the closet.
This content strategy report is for Fairmont State University and provides analysis for their website. As stated in the RFP, Fairmont State University needs to redesign the look, navigation and architecture of the website to support enrollment growth. The website should be the primary marketing tool, and clearly represent the positioning statement, brand drivers, brandContinue reading “Content Strategy Report”
“(Women in the 1930’s) wanted to be entertained, they were busy, they were working around the house and when they had an opportunity to sit down they wanted to be entertained. (Procter and Gamble) began to realize (it was important) to provide them storylines, to provide them entertainment…deep characters, rich characters, storylines that actually hadContinue reading “As The World Turns”
The board of directors has asked you to do a content analysis of the digital platforms to see if the organization’s Website and other online content are aligned with business objectives contained in the management strategy prepared by the Bernard Marr company. The Content Analysis report that includes the following: The problem by explaining whatContinue reading “Belfast City Council Content Analysis Report”
Can’t find what you’re looking for? Use the search form to search the site.
Get new content delivered directly to your inbox.